Tommy Hilfiger celebrated the power of loyalty, and the belief that purposeful progress is best achieved through meaningful partnerships, at the TOMMYNOW Spring 2020 runway experience at London Fashion Week.
In line with the brand’s vision to waste nothing and welcome all, the event spotlighted the sustainability strides and sense of inclusivity at the heart of the fourthTommyXLewiscollection co-designed by Tommy Hilfiger and Lewis Hamilton.
The Spring 2020TommyXLewiscollection continues to fuseTOMMY HILFIGER’sstrong menswear heritage with Lewis Hamilton’s streetwear style, as military blues and greens blend with neutral tones and neon pops. The infusion from Grammy award-winning singer and songwriter, H.E.R., features her authentic graphical iconography and lyrical quotes across 12 statement pieces. From utility to prep, Spring 2020TommyXLewisis a fresh and sophisticated celebration of iconic pieces that embody the modern American wardrobe.
Remaining loyal to its heritage while constantly reinventing itself,HILFIGER COLLECTIONdraws from the brand’s rich archive, while adding a contemporary twist to iconic silhouettes and disrupting the flag heritage in accessories and elevated apparel. In honor of the brand’s 35th anniversary and heritage, the signatureHILFIGER Crestshines through as an all-over graphic, tonal graphic placements, bullion and rich embroidery.
Loyalty to championing long-held values further extends to inclusivity and diversity, with TOMMYNOW Spring 2020 embracing the philosophy of “Style for All” – a belief that great style erases all boundaries in gender, age, ethnicity and body type. TommyXLewisandTommyXLewisXH.E.R.offer extended sizing for all body types, whileHILFIGER COLLECTIONcreated menswear and womenswear pieces in parallel to encourage sharing wardrobe staples across genders.
Spring 2020 is about thinking beyond the season and towards the future – focusing on our journey of wasting nothing and welcoming all.