New King C. Gillette

Last week Gillette announced the launch of King C. Gillette, a new brand which promises to give men with facial hair the ultimate at-home grooming experience, no matter what their facial style is. Inspired by over 115 years of innovation and grooming experience and bearing the name of founder King Camp Gillette, the grooming facial haircare range will bring a century’s worth of expertise to life, with a complete collection of tools and facial hair care products that are crafted to help men perfect their unique look and enhance their at home personal grooming ritual.

The King C. Gillette tools, accessories and facial hair care products – which include the iconic double-edged safety razor that was pioneered back in 1901 by King C. Gillette, and in a first for the brand, specific beard-care products - promise to support men with facial hair to look, feel and act their best every day by giving them the best tools of the trade to master their personal at-home grooming regime.

Gary Coombe, CEO, Gillette commented “We’re excited to announce the launch of the King C. Gillette range - the first complete line up of products & tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles and at home rituals which are personal to them, and so we’ve put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It’s the one-stop shop for grooming that men have been looking for.”

King C. Gillette revolutionised the male grooming experience with the development of the safety razor in 1901, an innovation which made the ritual of at home daily grooming a mainstay for men across the world. With over 115 years of grooming experience and an unparalleled track-record of developing innovative products, the launch of King C. Gillette continues this tradition of developing the highest standard of products to give men the best possible options for their grooming rituals.

At launch, the range – which can be categorised into three sections; shave & edge, trim and care, featured:

Shave & Edge:

Double Edge Safety Razor and blade refills – an icon of style for precise edges

Neck Razor – designed for sensitive skin to shave neck and cheeks

Shave and Edging Razor – with 5 premium blades and precision trimmer for edging

Transparent Shave Gel – designed for easy styling, infused with white tea

Trim:

Beard Trimmer – cordless with 3 interchangeable combs, for all beard styles

Care:

Beard & Face Wash (350ml) – refreshing cleanser infused with coconut water

Soft Beard Balm (100ml) – conditioning balm with cocoa butter

Beard Oil (30ml) – with argan oil to soften facial hair

King C. Gillette launched in store at SuperDrug in the UK and online at SuperDrug.com and kingcgillette.co.uk