Louis Vuitton Spring-Summer 2020

For his Louis Vuitton Spring-Summer 2020 Collection, Men's Artistic Director Virgil Abloh lionises the instinctive, the habitual, and the natural.


Louis Vuitton Spring-Summer 2020

Flowers, a staple element in fashion, are observed as a naturally occurring metaphor for diversity. In bloom, they are as beautiful on a micro level as they are on a macro level. Too often relegated to trivial motifs, flowers are wonders of nature: multi-faceted, free in expression, movement, and metamorphosis.


In the cityscape, flowers blend into a horizon of unsung heroes: the magnificent buildings, bridges, and pavements to which we grow accustomed and partially blind. Seen in a new light, or wrapped in different packaging, they merge in newfound splendour.


Louis Vuitton Spring-Summer 2020

Beyond this omnipresent horticultural influence, Virgil Abloh furthers his exploration of the idea of boyhood as it intersects with fashion. Through the stages of boyhood, a young man's encounter with clothes and fashion is yet to be influenced by societal programming.


Louis Vuitton Spring-Summer 2020

The exploration of dress codes is still liberated of those codes; of social norms, gender conventions, and cultural conduct. As we get older, we intuitively adapt to the familiarity of our surroundings. In a digital age oversaturated with views and visual data, stopping to smell the roses de-programs the mind and makes new space for freedom of thought.


View the collection: https://uk.louisvuitton.com