For his Louis Vuitton Fall-Winter 2020 Collection, Men's Artistic Director Virgil Abloh studies the evolving anthropology of the suit and the reprogramming of traditional dress codes.
Tailoring and the tapered silhouette – the firm symbols of convention, trade and success – depart their corporate comfort zone: twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.
Employing his evolving premise of boyhood at Louis Vuitton, Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting. It is a material and figurative exercise in freedom, presented within the familiar constrictions of tailoring.
An image of Heaven on Earth informs a palette of sky blue and cloud white, set against the colours of the traditional men’s shirting and suiting wardrobe. Through childlike optics, formal tones including black, navy, burgundy, beige and camel are elevated from their conventional codes and imbued with new values. Shots of fluorescent colours are employed to lift garments out of their familiar connotations