Famous for its spectacular setting, this vertical town is a resort destination and international fashion centre. Seen from the sea, Positano is set in a dramatic vertical panorama of colors; the green of the Monti Lattari, the white, pink, and yellow of the Mediterranean houses; the silvery grey of its pebble beaches; and the blue of the sea.
Discover the ancient history of Positano by visiting the local Museo Archeologico Romano, recently inaugurated on the site where an ancient Roman villa once stood beneath the oratory of the Church of the SS. Maria Assunta in Piazza Flavio Gioia, 7. Visitors can admire fragments of the original architecture and decorations to learn about Positano's Roman history with the help of mulitmedia displays that explain the ruins more in depth.
With the construction of the SS163 road, Positano once more began to flourish. The new road united the town with Sorrento and Naples and allowed the first tourists to reach Positano. These were no ordinary tourists, but rather an elite group of travellers, comprised of intellectuals, artists, and celebrities who, from the early 20th century onwards, elected Positano and Ravello as their preferred holiday resorts.
Spiaggia Grande is the heart of Positano's waterfront. At 300 meters, this beach is one of the largest on the Amalfi Coast, as well as one of the most glamorous, attracting a fashionable crowd of artists, actors, and celebrities. Those looking for a more peaceful spot in which to bask in the Mediterranean sun will love Positano's Fornillo beach, which can be reached via a foot path that sets off from Spiaggia Grande.
Where to Eat in Positano For a light, healthy lunch: Casa e Bottega, a unique bistrot serving healthy salads, avocado toast, and fresh juices and smoothies. You can also purchase anything you see in the dining room, including the table settings!
For a romantic dinner: Rada, a terrace on the coastal cliff overlooking the sea and the colorful houses in Positano. For dessert or a lemonade: Zagara, the most famous (and best) pastry shop in Positano. Try the "delizia al limone" and relax at the internal garden tables.
Where to Stay in Positano Il San Pietro: This five-star hotel sets on the clifftop and its numerous levels descent along the rocks to the sea in a series of gardens and terraces.
Casa Buonocore: An intimate boutique hotel in the center of Positano with refined interiors decorated by the hosts in an eclectic style and private terraces overlooking the sea.
Villa Oliviero: Private villa in the hills of Positano with a pool and hotel-style services.
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