Online fashion retailer boohooMAN.com has officially launched in France with a celebration kicking off its first collaboration with recording artists Dadju. With over 1 billion views on YouTube, a platinum selling album and an award for “French Revelation of the year 2018” at the NRJ Music Awards under his belt, Dadju is the perfect ambassador for the British fashion brand.
Dadju will be the official face of boohooMAN’s autumn/winter campaign in France. As part of the collaboration, the musician has worked alongside the brand’s design team to build two edits of his favourite pieces, perfectly embodying his eclectic, chic and sharp style: the first will be available to the public on Tuesday 29th October, while the second will be a collection dedicated to the charity GIVE BACK of which Dadju is the co-founder. This collection will be launched on Tuesday 19th November with 100% of the profits donated by boohooMAN to the GIVE BACK charity. Both edits will be available on www.boohooman.com
Hand-selected by Dadju himself, the collection embodies his eclectic style. Statement outwear is key throughout in the form of a faux fur double breasted trench coat, autumnal brown aviator jacket, holographic longline puffer coat and a check flight jacket, all perfect for winter nights. Evening attire is present in the form of a navy tartan suit while his youthful style is showcased through the use of skinny fit jeans, branded tees and utility vests – key street wear looks for the season. As a whole, the collection has been designed to appeal to men of all ages. There is something for everyone, be it bold or more subtle, allowing Dadju to interact with his wide fan base.
Samir Kamani, CEO of boohooMAN comments – ‘‘I am excited to announce our first “face of” collaboration in France with the incredibly talented artist Dadju. After introducing our FR MAN.com site earlier this year, being able to work with such a great talent to kick off our presence in France is something we are all extremely proud of – the collection is accessible for his wide fan base and stays true to both boohooMAN and Dadju’s style. Big things are to come and we welcome him to the boohooMAN family with open arms.’’
Dadju comments – ‘‘Like all beautiful stories, my collaboration with boohooMAN is first and foremost a great match with the brands teams. They were very attentive to my desires and expectations. I was able to express myself and make my final choices. The fact that boohooMAN chose to partner with my GIVE BACK charity was very important to me. I am very happy with this first collaboration which is the beginning of a great adventure with the brand.’’