Brioni keeps evolving its sartorial know how in order to match the times whilst staying true to its roots. There is an idea of Roman nonchalance that is integral to the ethos of the House, and which is heralded through pieces that move smoothly and lightly over the body.
The formalwear sees the introduction of the Primo suit, a new slender slim-fit silhouette in a contemporary expression of the signature Brioni tailoring. Precious materials and refined details are evident, but not blatant.
They suggest a dignified and boldly masculine idea of luxury as rather personal indulgence. The Fall/Winter 2019 collection is about men at ease with themselves and the way they use clothing to represent who they are into the wider scene of social life.