Global online fashion retailer, boohooMAN.com, is excited to announce an upcoming collaboration with American rapper, songwriter and record producer, Quavo. As part of the collaboration, the 27-year-old MIGOS star will be the new face of the online retailer’s spring summer collection.
In addition to fronting the range, Quavo has worked alongside the brand’s design team to create an exclusive collection that embodies his style, set to launch globally on boohooMAN.com on Thursday 11th April. The spring summer collection features a total of 200 pieces spanning ready-to-wear and accessories. Inspired by Quavo’s bold style and eccentric taste, each item epitomizes his ‘Huncho’ persona. Directional in approach, the collection consists of statement, urban streetwear, perfect for festival season.
Tie-dye sets take centre stage in the form of double denim, tracksuits and t-shirts, while psychedelic prints and 90’s silhouettes are showcased through rock tees, neon separates and bright velour two pieces. Accessories are key throughout; bucket hats, bum bags, peak caps, sliders, transparent PVC body bags and mesh utility vests are perfect finishing touches. The product ranges from £3 - £50, staying true to the brand’s ongoing values of creating affordable, trend led fashion for all without breaking the bank. Quavo’s involvement has allowed boohooMAN to create a range that appeals to his widespread fan base, and with the addition of his Huncho logo on a selection of items, the range instantly becomes collectable. With boohooMAN.com growing globally at a rapid rate, collaborating with Quavo is a huge milestone for the Manchester-based retailer and one that is sure to appeal to the brand’s key audience of young men heavily invested in today’s popular music genres; grime, hip-hop and RnB. The collection will be available globally on www.boohooman.com on Thursday 11th April.
Samir Kamani, CEO, boohooMAN.com commented: “We’re delighted to announce our largest global partnership to date with international hip-hop artist, Quavo. Quavo appeals to our target audience and we’re excited to have him join the boohooMAN family. 2019 is going to be a huge year for our brand, and this collaboration is only the beginning.”
boohooMAN.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2017, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Quincy, Tyga, Rae Sremmurd and French Montana.