Sofía Sánchez de Betak, the brand’s ambassador, presented the collection among the works displayed in the Elba Benítez and Heinrich Ehrhardt galleries, reinforcing the cultural nature of the brand. The presentation included a preview of the Mango Committed collection, produced using sustainable materials.
The ties that bind fashion and art are part of Mango’s DNA:from collaborations with famous artists to its presence at international cultural events.The brand presented its Spring/Summer 2019 collection at the prestigious Elba Benítez and Heinrich Ehrhardt modern art galleries to offer an original tour that emphasizes the value of creativity. A concept that is constant in the narrative of the brand, and which will also take centre stage in the various projects to be developed throughout the season.
Sofía Sánchez de Betak, who presented the event as the brand ambassador of Mango, led the exhibition through the art works on display, while revealing the trends of the season. The Mango offering for Spring/Summer 2019 includes timeless garments such as the trench coat, the masculine suit jacket of the openwork sweater, which feature alongside ground-breaking designs, such as cycling trousers, in a range of pastel shades and tie-dye prints.
This installation tour also offered a preview of the Mango Committed collection, garments designed from recycled fabrics and sustainable fibres that are part of Take Action, the firm’s project which covers all actions aimed at creating a more sustainable business model.Combinations in black and white and nudes make up this selection of minimalist-style and straight cuts with a rustic air.
This broad proposal also includes festive and summery outfits through flowing dresses and dresses with embroidery.Textures and fabrics such as linen and Gingham check, patchwork or paisley prints add a more casual air.
In the accessories section, raffia bags and berets present themselves as some of the must-have accessories this season. The gold-plated costume jewellery capsule and the irregular geometric earrings or materials such as glass acquire special significance, as is the case with the Mango sunglasses collection, designed in collaboration with Opticalia.
Those present at the event included regular brand collaborators, such as the influential #MangoGirls:Yasmin Sewell, Ada Kokosar, Chiara Totire, Leia Sfez, Erika Boldrin, Julie Pelipas, Tamu McPherson, Marta Cygan, Candela Pelizza and Sofia Moser Leitão attended this event in which, once again, Mango celebrated passion for style and culture.