This season Ben Sherman draw inspiration from Northern Soul, an iconic subculture made cool by the rare imported soul 45's and the British youth that gave their all when dancing to them. Every weekend "night-owls" would be drawn to Northern Soul clubs to dance until daylights. A passionate exploit fueled by their deep love of the distinctive signature two-step dance moves and an uplifting soundtrack curated by devoted record collectors.
Dance was always at the forefront of the Northern Soul movement, a movement that still goes strong to this day. Dance is also a key direction of the AW18 collection with silhouettes and striking photography featured on graphic tees, conversational polos and shirts throughout the collection. The Heart of Soul is an ode to the dedicated followers who would practice at home all week long to perfect their moves in preparation for the weekend all-nighters. Legendary haunts such as the Twisted Wheel and the Wigan Casino, attracted "night-owls" from every corner of the country. Ben Sherman salute the dancers who mastered their endless spins, dramatic high-kick, with sudden back-drops and half-splits throughout the night on talcum powdered parquet floors. In this collection they reinterpret the parquet floor patterns through an autumnal colour palette with modern yarns. They celebrate the "night-owls" through retro badges and patches, wool shirts with soul pins. In keeping with the classic mod DNA there are many sartorial standouts, this season the collection also has a playful tone with slogans that cleverly illustrate the double meanings of the revered scene such as a striking pictorial owl knitted sweater and quirky all over owl prints.
View and shop the collection here: www.bensherman.co.uk