H&M Studio Presents A/W18 'Neo Noir Chic' Collection


This September, H&M Studio releases its A/W18 womenswear collection, entitled “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics.

Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces.

The collection, which comprises clothing, shoes and accessories, will be available to buy online and in selected stores from 6 September.

About H&M Studio

H&M Studio is H&M’s key seasonal line of elevated fashion essentials. Devised by a dedicated design team, it offers a limited-edition collection of fashion-led, statement pieces that play into the key themes and trends of the season. The collection will be available in 200 stores and online at hm.com.

www.hm.com

#fashionwomenswearcollection

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