Ben Sherman Launches 'If the Shirt Fits' Campaign
Ben Sherman launches its new campaign for August, If the shirt fits, a celebration of the iconic Ben Sherman shirt and its creation 55 years ago. Since 1963 Ben Sherman has made shirts for all ages, sub-cultures and classes and this campaign celebrates that whoever you are, here’s a shirt that fits.
The campaign shot by the renowned photographer Dean Martindale in London, consists of striking, and captivating portraits featuring Tom Topley, Nicholas Sinclair and Marvin Durrell, showing the simplicity of the Ben Sherman shirt as it is now, and the way it has always been.
The campaign features 3 shirts which are synonymous to the brand, the Gingham shirt, the Oxford Shirt and an Archive shirt from their seasonal Archive collection. All are available to purchase online and in-store now. All of the shirts feature the original features of the first Ben Sherman shirt; a button-down collar, locker loop and back pleat, with the spade pocket and branded tab making it instantly recognisable.
The campaign will launch nationwide with underground tube station ads, fly posting and digital screens around key locations near the four Ben Sherman stores.