Karl Lagerfeld introduces its Fall-Winter 2018 collection and campaign, which features model-of-the-moment Kaia Gerber. The new season designs — including ready-to-wear, bags, footwear and accessories — fuse textured, futuristic fabrics with feminine silhouettes, for an athletic-chic feel.
For the concept, he was inspired by one of his greatest passions: architecture. The collection combines his eye for building design — as seen in minimalistic lines, feminine curves and futuristic finishes — with an athletic-chic feel.
The campaign was shot by Karl Lagerfeld at his iconic studio in Paris, and it was styled by French fashion editor Carine Roitfeld. Of course the star of the show was Kaia! She is the face of KARL LAGERFELD for Fall-Winter 2018 and will also introduce the “KARL LAGERFELD X Kaia” collaborative collection later this year.
“It’s surreal to be here in Karl’s studio,” said Kaia while on set. “I’ve seen photos and I’ve always looked at the campaigns shot here. It’s incredible to be here in person and see all the books and the whole atmosphere!”
View the full collection here: www.karl.com