Stella McCartney Reveals 23 Old Bond Street
Stella McCartney reveals 23 Old Bond Street in London. The new 700 square meter location celebrates the spirit of Stella McCartney; reflecting the brand’s modern approach to design, innovation and sustainable ethos. 23 Old Bond Street has been built with customised experiences at the core allowing customers new, unique and multi-sensory ways to engage with the World of Stella McCartney.
Designed by Stella and her team, 23 Old Bond Street replaces the Bruton Street location, which initially opened 15 years ago. The new store marks a new phase in the brand’s continued retail expansion following on the store openings last year on Madison Avenue in New York, Rue St. Honore in Paris and South Coast Plaza. The new location will carry all the brand’s collections including women’s and menswear ready-to-wear, accessories, lingerie, swimwear, kids, eyewear, fragrance and adidas by Stella McCartney.
Stella McCartney comments:“Old Bond street, it’s probably one of the most prestigious retail locations in the world. And for me being born and bred in London and having our business headquarters there and design studio, it’s an incredible honour for us. This store really tells the story of the World of Stella McCartney; incorporating sustainability, fashion and luxury.”
The space is architecturally designed to constantly evolve and highlights not only the brand’s collections, but also provide a textured emotional experience into the retail environment. Amidst artistic, graphic and sound installations, customers will be able to engage with the brand in a new way. Staying true to the brand’s commitment to sustainability; every effort has been made to move away from traditional luxury materials, and to use more handmade, organic and sustainably sourced elements in the new store design in the same way that Stella approaches her designs. This includes the breakthrough technology of Airlabs* which will makes 23 Old Bond Street the first indoor commercial space in London with the cleanest air possible.
Personal and playful touches throughout the store encourage interaction including the new ‘Members and Non Members Only’ club, a space that will allow customers to further connect to the designer and the brand through various events, exhibitions and activations that will rotate constantly and will include exclusive and limited edition merchandise and items available for personalisation. Amplified store services and a new loyalty program will also be rolled out at 23 Old Bond Street.
Stella McCartney is also available in the UK at the Brompton Cross and Bicester locations as well as online at www.stellamccartney.com. The brand is now distributed in 53 freestanding stores worldwide.
About Stella McCartney
Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001 under a 50/50 partnership with Kering until March 31st 2018. Stella’s approach to design emphasizes sharp tailoring, natural confidence with a naturally sexy attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment.
It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney doesn’t use any leather or fur. The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kids line. It has also developed under
licensing eyewear, lingerie, swimwear, fragrances and a long term partnership with Adidas. The collections are currently available in more than 100 countries at wholesale, and through 53 freestanding stores including London, Los Angeles, Tokyo, Hong Kong, Dubai, Milan, Shanghai and newly opened stores including Florence, Paris, and New York.
Store Information:
Address: 23 Old Bond Street W1S 4PZ London
Phone: +44 207 518 3100
Email: 23oldbond.store@stellamccartney.com
Store Hours: Monday to Saturday 10am to 6:30pm; Sunday 12pm to 6pm