Following their Barbour International presentation last June, where they presented Barbour International's rich motorcycling heritage of over 80 years, this year they celebrate Barbour International as 'the badge of an original' for London Fashion Week Men’s (LFWM), in support of their SS19 menswear collections.
Inspired by Barbour International’s rich motorcycling heritage, the presentation took guests on a journey from the beginning of the brand in 1936, when Duncan Barbour, the third generation of the Barbour family and himself a keen motorcyclist, launched the first Barbour International motorcycle suit.
It was designed and named after the 1936 International Six Day Trials (ISDT), the same trials that actor Steve McQueen would later compete in wearing Barbour International in 1964.
Eight decades on from this first Barbour International suit, guests were given a preview of the Spring Summer 19 collections; which combine a heritage of authenticity and tradition with modernity, in a wardrobe of clothes, accessories and footwear that celebrate ‘The Badge of an Original.’
The presentation showcased the Barbour International Originals and Sport collections, with a focus on bold motorcycle inspired colours of black, white and yellow, alongside primary colours of red, green and blue. Biker style jackets in a rugged casual construction took centre stage, alongside tonal sweats, hoodies, tees, shorts and track pants.
Both collections combine effortlessly in the same colour palette, while offering a choice of fit and style. Guests were shown the more relaxed and traditional Barbour International Originals, to the directional, on trend ‘ath-leisure’ look of Barbour International Sport.
For the first time at LFWM, Barbour International footwear was showcased, featuring a collection of sneakers in old school style nylons and suedes, plus more technical and tonal materials to complement the Barbour International collections.
Shop Barbour International Menswear: www.barbour.com