Reiss: The Summer Dress Code

As the promise of warm sun, blue skies and bright evenings draws nearer, the arrival of a new season sets the scene for a calendar full of upcoming events and invitations. For SS18, Reiss has taken the summer events to the heady climes of Marrakesh, Morocco.

There, among the red-baked mud medina palaces, classic Moroccan architecture and the intense hustle of daily life in market streets, they showcase their collection of handsome tailoring designed to turn heads no matter the occasion.


Whether the most important man in the room or a just a guest, master the art of dressing for a high-profile event in an impeccable grey suit. It’s the full whistle and flute with this one, from the heritage-inspired check pattern to the crisp shirt to the splendid pop of personality and colour in the soft pink tie. The light grey colour ensures that this feat of sartorial craftsmanship will look the part whatever the season. Best of all, the modern fit is cut to a slim silhouette, providing structure so you stand tall among the crowd.


When contemplating what to wear for your spring/summer occasions, it’s worth remembering– especially when it comes to tailoring – to lose the stiffness associated with workwear. The warmer months are an opportunity to take things down a notch and apply a touch more verve to debonair dressing. How? A suit with a slightly dishevelled aesthetic. Think a blazer with an unironed appearance and a shirt tucked loosely into trousers? The finishing touch: tinted sunglasses with a tortoiseshell frame. Remember: the summer suit is all about being laid-back and approachable.


The double-breasted blazer is making waves in men’s tailoring this year, but it has been around for a long, long time. Championed by Fred Astaire – to some, the king of the DB – and more recently by Italian entrepreneur and playboy Lapo Elkann, its modern take maintains its damn classy shape. For warmer climes keep the jacket undone while undoing the top two shirt buttons adds a touch of relaxed sophistication. Depending on the occasion and how easy-going the dress code is, go sockless for a nonchalant nod to summer styling. Suede shoes should finish things off nicely – with tassels, obviously.


Tick off two of this season’s biggest menswear trends with a linen suit. Not only is it an essential fabric for SS18, but linen also reflects the deconstructed tailoring silhouette that is shaping occasion wear this spring and summer. Inspired by Neapolitan tailoring, shoulders are softened to evoke a more fluid and free shape. Again, add a touch of the undone with an unbuttoned shirt and finish with a fine flourish via a handsome silk pocket square.

View and Shop the Collection here: