BoohooMAN Announces Collaboration with Dele Alli
Global online retailer, boohooMAN.com, is excited to announce their first collaboration with English footballer Dele Alli. As part of the collaboration, the 22 year old Tottenham Hotspur player has worked alongside the boohooMAN design team to create an exclusive collection that embodies his style, set to launch globally on boohooMAN.com on Thursday 10th May.
The spring collection features a total of 74 ready-to-wear pieces. The inspiration behind the collection derives from Dele’s very own style: statement outerwear, laid back silhouettes and a wide array of denim. The range itself is casual yet bold: neutral tones and pastel variances form a preppy 90’s trend, consisting of varsity bombers, letter detailing and satin trucker jackets while hardware embellishment, distressed denim and an autumnal palette showcases an 80’s rock trend. Denim plays a huge role in forming the capsule. Alongside multiple design details, each piece is available to purchase as a matching set for anyone brave enough to rock double denim.
The product ranges from £12 - £60, staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone. The capsule also contains a limited edition real suede jacket priced at £100. With boohooMAN.com growing at a rapid rate, collaborating with Dele Alli allows the brand to truly connect with a customer that has been with the brand since day one, a customer that is as equally interested in their sports as they are their fashion, while allowing Dele to connect with his supporters through an affordable fashion range he has worked on so closely to design.
Samir Kamani, CEO, boohooMAN.com commented: “We are excited to be collaborating with Dele. The partnership is perfect for the boohooMAN customer. We look forward to Dele joining the boohooMAN family and we cannot wait for everyone to see this collection’’.
Dele Alli commented: ‘‘I was extremely excited when boohooMAN approached me to collaborate. Fashion has always been an interest of mine and it was great to be able to play a part in the design process. I’m really looking forward for everyone to see the collection ’’.
The collection will be available globally from 10th May on www.boohooman.com