H&M has selected Jeremy Scott and Moschino to create its upcoming haute couture collaboration. Meet the man who can’t wait to dress the world. There are the simple, American pleasures — dolls, Saturday cartoons, fast food, Mickey Mouse. And then there’s what Jeremy Scott — trailblazer, rabble-rouser — whips up out of them.
Under his creative direction, the storied fashion house Moschino hasn’t just looked to America's national icons for entertainment. It has paid tribute to them in cloth and thread; SpongeBob SquarePants embossed onto sweaters, McDonald’s Happy Meals stitched into purses, and even an entire Barbie-themed collection. But the clothes aren’t gimmicks. Madonna is a fan.
Scott has dressed Lady Gaga and Katy Perry. Miley Cyrus is one of his closest friends. And all over the world, people clamour for Scott’s inimitable blend of kitsch and innovation. This autumn, he’ll give it to them. Scott will launch a unique collaboration with H&M, a chance to deliver his exuberant aesthetic to the masses for the first time.
"What I can promise is that, of course, there will be fun and colour and cartoons. Of course, we have to have cartoons! Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for Moschino, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past."
To find out more about the collection, read here: http://www2.hm.com