Folli Follie: The SS' 2018 Collection
Welcome to Club Riviera! Folli Follie, fashionistas’ favorite lifestyle brand with global presence, presented in a unique fashion show the new jewellery, watches and accessories collections for Spring/Summer 2018 on Saturday 31 March, at Zappeion Hall, as part of the Athens Xclusive Designers Week.
Drawing inspiration from the cosmopolitan style of the Greek riviera, the most stylish breton and classic stripes starred on catwalk in Folli Follie's new collections, monopolizing the interest of the guests, who attended this atmospheric fashion show.
Music sets the rhythm and the models start walking casually around the imposing area of Peristylion in Zappeion, wearing white crispy shirts, shirt dresses and Chuck Taylor sneakers, as a style canvas, blended uniquely with elegant striped and printed accessories, jewelery and watches from the new summer collections of Folli Follie.
Fashion lovers including celebrities, influencers, fashion buyers, journalists and friends of the brand had the chance to discover first the new accessories collections of Club Riviera (classic stripes), Island Riviera (shopping bags), Lady Riviera (elegant handle and tote bags in earthy tones and studded details) and Rebel Riviera (accessories and bags with statement camo pattern). Additionally, the new jewellery collections were presented such as the Playful Emotions Club Riviera (a wide variety of striped stones and charms to build personalized jewellery) and the limited edition Kk Riviera Stories line with unique statement creations with contemporary design.
The ultra-chic styling of #ClubRiviera fashion show was complemented by shirt-dresses by designer Evi Grintela, as well as Converse Chuck Taylor sneakers and Ermenegildo Zegna clothing. Creative direction and set design was undertaken by Nikos Ifantis from FF Group, while Shiseido was the Official Makeup Sponsor of the 23rd Athens Xclusive Designers Week with Make-up Director Vaggelis Thodos.
Folli Follie's fashion show, as well as all backstage preparations, were broadcast live on Folli Follie's official global Instagram account, attracting the global interest of fashion aficionados.
Production
Creative Direction: Nikos Yfantis
Styling: Christiana Paloumbi , Eleni Panariti
Make-up: Vangelis Thodos for Shiseido
Music: Giannis Kakavelakis
Streetstyle photographer: George Angelis (ShotbyGio)
Creative Director AXDW: Antonis Spathas