A jury of advertising and communication professionals stalks the Motor Show’s exhibition halls over a two-day visit and, after some deliberation, selects the exhibitor whose exhibition space ticks the most boxes in terms of meeting the award's eligibility criteria.
This year, the 15th Creativity Award went to Jeep. Dacia's stand won a special mention. Creativity Award 2018 Jeep
Wide range of materials used
Horizontal and vertical visual animation
Natural and urban
And a little piece of history
The first jury was impressed by the Jeep stand’s environment. From a long way off, the 'natural' element in its decoration, accentuated by screens displaying images of untamed nature to visitors, arouses lively interest, exerting a form of sublime attraction. The vehicles on show were suitably blended into either an urban or off-road background, depending on their positioning. On one side bumps and on the other floor-level screens. The jury noted the attention paid to the brand’s history, with the natural backdrop against which the famous Willys was displayed. On the side opening out to the rest of the motor show, the warm-coloured light contrasted beautifully with the greenery. Finally, the wall of water still has great impact. The second jury testified to the stand's great accessibility for visitors.
Special mention in 2018
Dacia's presentation of its brand was totally laid back. Its range of products were presented on a dual-level stand using "fresh", natural and high-quality materials and colours. The brand’s philosophy, that “Dacia is a smart choice and represents a different manner of consumption”, was also illustrated by very youthful, rugged and family-oriented videos..
So the stand perfectly met the expectations of Dacia’s target group.