Reiss - The SS'18 Collection


From deconstructed tailoring and new stripes to bold print and relaxed linen, discover the trends shaping Reiss's design vision for the season ahead. For SS18, the stunning landscape of Lake Como, Italy, meets the world of racing sports in a collision of handsome tonal hues, bold prints, and deconstructed tailoring encapsulating the very definition of effortless cool.

Looking to the past to shape the now, Reiss's new-season collection marries tactile fabrics with a timeless sense of style, which has been updated for the modern man who’s always on the move.When it came to setting the scene for spring/summer, Reiss's turned our gaze to some of the most iconic figures in the worlds of sports, music and cinema, including James Dean, Muhammad Ali and French actor Alain Delon whose personal style was as feted as his films. The new pieces are a celebration of their essences and what they represented – from charm and ego to what they wore and, more importantly, how they wore it.

While the sharply tailored suit still proves to be one of the most flattering things a man can have in his arsenal, for SS18 Reiss has introduced a deconstructed collection designed for the man who finds himself always on the move. Taking cue from Neapolitan tailoring, this new suiting is all about soft shoulders, flexible lining and sleek detailing for a more laid-back approach that still retains a refined silhouette.

If traditional tailoring is a celebration of uniformed formality, the deconstructed trend is about paying homage to artistic fluidity and sartorial grace: the rare two-piece that’s neither about accentuating nor overwhelming but rather about imbuing the wearer with an opportunity to dictate the direction himself. Combining the smartness of tailoring with the comfort of relaxed clothes and construction, SS18’s formalwear is exceptionally effective.

www.reiss.com

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