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Reiss - SS18 Collection

Take your first steps into SS18 with a collection that marries iconic, timeless styles with the new trends shaping the 21st-century landscape for men’s off-duty dressing.

Taking an enormous breadth of style inspiration from surroundings is palpable in British fashion and our new-season collection reflects just that, taking the sartorial urbanite out of office to the coast. Celebrating the UK’s rich fashion heritage and the incredible impact of athleisurewear in menwear, our SS18 dressed-down essentials are an elevated evocation of off-duty outfitting.


The trans formative effects of the leather jacket are many and instant. Yes, it holds sway as a rebellious addition to downtime dressing, but there is something quintessentially classic about its ability to enhance whatever it is paired with. Consider the printed shirt.

Both pieces together marry two incredibly different styles and colours to create a distinctly British off-duty look that would work as well in a local pub as it would sipping an Old Fashioned in a newly opened cocktail den. The right leather jacket should be of high quality, modern and elegant with a hint of masculine attitude while the printed shirt should adhere to the big print trend for spring/summer.


When it comes to a weekend away from the Big Smoke, your casual capsule should reflect the journey from the bustle to breath-taking outdoor backdrops. Make waves in suede, a key trend for the Reiss man of 2018 and a hero piece for the man of many layers.

Again, fabric is essential. The quality of craftsmanship in a suede bomber jacket should be determined through the cut and feel – remember, suede, much like velvet, is meant to be touched. As with the fickle weather synonymous with the UK, layering is vital: cardigans and shirts add protection while denim jeans provide the flexible comfort required for long, lazy strolls.


"Smart-casual" is an oft overused term and one that applies more to pairing some aspect of formalwear with casual staples, but when it comes to your off-duty wardrobe there is still room to elevate your dressed-down essentials. The brighter tones here nod to warmer days spent outdoors, albeit more exploring the local watering holes and eateries of towns than countryside treks. Fusing a cool colour palette with versatile fabrics and a sleek profile, if there is one downtime look to buy into this new season, make it this.


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