The New Mango Campaign
MANGO presents its new Spring Summer 2018 campaign, which focuses on intimacy and the connection between people, photographed by Mario Sorrenti. Anna Ewers, Amber Valletta and Noah Mills represent this unifying message, under the famous song “Sea of Love” reinterpreted by Cat Power, reflecting different personalities within the same concept, the sense of belonging to a group.
The portraits of this mixed campaign, shot in a setting of arid nature, highlight the vision of the Italian photographer, exploring the combination of the natural and the growing trend between fashion and new technologies.
In this sense, the brand was keen to create a campaign which involved the social networks and made its users participants as decision makers for the outfits worn by the models. This initiative is combined with others that MANGO has implemented with the same goal: to create shared spaces with its customers, highlighting the unity among people who share the same passion for fashion, trends and the brand's latest offerings. A key element of this project is #MangoGirls, where users from all over the world can offer their own interpretation of the MANGO collections.
In the woman's collection, highlights include delicate and lightweight garments with transparencies, which superimpose each other and are combined with oversized garments. In the fabrics, textures in pleats, prints, prints with reliefs and cloqué predominate, which, together with a palette of neutral colours, produce garments of organic and natural inspiration.
The men’s collection is characterised by unstructured tailoring with loose and comfortable silhouettes, in natural fabrics of artisanal appearance such as cotton and linen. The stripe prints in neutral tones give the garments an artistic, soft and warm look. The accessories in leather and textured fabrics contain utility details to give the items added practicality.