Jeff Banks - SS18 Collection
The collection is inspired by the Dolce Vita. A 1960 film set in Italy and directed by Federico Fellini. It won an Oscar for the best costume design. The men dressed for sunshine, the women for sundown. The style of clothes in the movie resonated with the Italian Riviera; light, fluid and immaculate.

Colours that would reflect the sun, and a lightness there had the touch of a warm breeze. Daring in colour, but with a lightness and finess of cut each based on my three principle pattern shapes. Think bold, think daring, think LA Dolce Vita!

Jeff Banks is a Welsh designer of men's and women's clothing, jewellery, and home furnishings. His fashion influence has been irrepressible. In 1964, Jeff opened the boutique Clobber in London, which carried his own designs along with other designers' work. In 1969, he launched his own fashion label.

In 1975 he opened the first standalone Jeff Banks shop in London, as well as retail outlets in twenty-two department stores, including Harrods and Harvey Nichols.

In 1979 and 1981 Banks became British Designer of the Year, and in 1980 he was made "British Coat Designer of the Year". During the mid-to late 1980s, he designed a large proportion of the stage-clothes for musician Howard Jones. Banks's own fashion design heroes are Hardy Amies, Giorgio Armani and Alice Temperley.
To get a peek at the collection, click here: www.jeffbankssavilerow.com