Not a revert, but a new prospective. After the worldwide debut with the Valentino Resort 18 collection, the Valentino VLTN collection overlooks the masculine universe.
Florence, Milan, Paris, New York, Seoul, Tokyo, Hong Kong, Moscow and London: from January to February 2018, Valentino will inaugurate a series of pop up stores and installations within the Valentino boutiques and in multibrand stores, to introduce the new VLTN Men’s collection. White, achromatic spaces that outline the archetype of a gymnasium.
Concrete, roundwood, metallic nets, benches: in these spaces dynamism becomes a belief and sport transforms into an area that is both open and unrestrained, just like a blank page.
The VLTN Men’s collection represents a selection and a development of the items of the Valentino Men’s Spring/Summer 2018 collection. The VLTN Logo: not a revert, rather a new prospective of the Maison’s tradition. Sport, active aesthetic and hip-hop culture reappear in a new couture conception: the athletic wardrobe, at first an emblem of the artistic niche, then apparel for mass culture, reappears under a new classical form.
Items, such as the active tracksuit, that complete and modernize men’s elegance changing its perception, its taste and its possibilities of expression.
The VLTN Men’s collection embeds itself in the redefinition of men’s appareal wanted by Creative Director Pierpaolo Piccioli. Each item and each accessory convey the idea of activewear and of the sportswear revolution to promote, in yet another manner, the taste of freedom and of self-definition, the essential values of the aesthetic universe of the Maison Valentino.