Meet Folli Follie
Folli Follie is an international lifestyle fashion brand, which designs, manufactures and distributes jewellery, watches and accessories. Folli Follie creates and offers fashion in 30 markets with more than 630 points of sale worldwide. Today, Folli Follie’s core philosophy is to unveil the brightest side of women internationally, by offering a collection of versatile, original and fashionable designs of jewellery, watches and accessories.
The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. In Japan and China, Folli Follie has over 65 and 240 points of sale respectively, whereas overall the brand has presence in the most fashionable streets of the world’s major cosmopolitan cities: London (Oxford Street, Regent Street), Hong Kong (Central district), New York (Madison Avenue), Dubai, Athens, Beijing, Seoul, Honolulu and Macau.
Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea, El Corte Ingles in Spain. Folli Follie has a direct control of its international distribution network by vertically integrating its operations from production to retail. As a result, it has established a direct line of communication with its customers having adopted the required flexibility to respond to their changing demands.
In 2015 Folli Follie introduced the new Concept Store that incarnates the inspiring vision of the founders of the brand, and eloquently represents an aspect of the new era, in which Folli Follie is ready to step into. The Folli Follie Concept Stores have already been introduced in hi-fashion streets all over the world with the initial “door-openings” taking place in Hong Kong, Tokyo, Beijing, Hawaii, Sidney, Valencia and Athens.
In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airports duty free shops around the world, such as Beijing, Hong Kong, Seoul, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in-flight in major international airlines, such as, Cathay Pacific, Air China, China Eastern,Qantas, China Airlines, EVA Airlines, ANA Airlines, Korean Airlines, Qatar Airways, United Airlines etc. Folli Follie opened in 2014 a flagship store in Haitang Bay, Hainan Island, China, the world’s largest duty free shopping centre.
Folli Follie established itself as a true pioneer in the market when it introduced, amongst its first collections unique jewellery creations made of silver combined with murano glass and later on complete jewellery collections made of stainless steel in silver or gold colour combined with diamonds - a trend followed by many others. In 2016, Folli Follie presented the Fashionably Silver collection with a great variety of thematic designs from timeless pieces to the most on trend designs that satisfies even the most exclusive jewelry demands.
Depending on the materials used (sterling silver, stainless steel, precious and semi-precious stones) and in a wide price range covering all needs, the company offers an unrivaled assortment of designs for the creation of a unique style.
The fact that nowadays, ladies watches are no longer considered as simple time pieces or expensive jewels, but everyday fashion accessories, to be mixed and matched, contributed to the development and estab¬lishment of Folli Follie watches in the field of fashion. Thanks to their trendy design, their high quality, and unmatched offer in styles, the watches of the Ceramic Collection, the Leather Collection, the Jewellery Watches, and specifically the Heart4Heart, Watchalicious and Santorini Flowers Watches are amongst the few that have been embellishing female wrists worldwide.
The recent exciting news of the brand include the addition of Swiss Made timepieces in the Santorini Flower watch Collection. In addition to its jewellery and watches lines, Folli Follie offers comprehensive assortments in fashion accessories, such as handbags, wallets, small leather goods, belts, pashminas and sunglasses. The exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. The Folli Follie team of designers works restlessly in taking iconic motifs and translating them into unique designs that go through the entire Folli Follie product range, always with impeccable style.
The iconic motif approach is yet another aspect that demonstrates the insightful process of the Folli Follie design teams. Over the past few years, the Folli Follie consumer follows the exciting journey of the iconic motifs such as Heart4Heart and Santorini Flower, from a statement necklace translated into an exciting watches collection, into a complete jewellery line with many distinct offerings and into unique bags and purses.
All Folli Follie jewellery, watches and accessories lines complement each other, offer¬ing a “full fashion concept” and providing at the same time a contemporary, alterna¬tive and fresh experience to customers over the world. Folli Follie’s jewellery, accessories and watches collections are presented through¬out the year, addressing the ever-changing lifestyle of the fashion addicts. The company’s experienced design team consists amongst other of Italian, Swiss, British, Chinese and Greek top designers, who work together for the presentation of complete jewellery, watches and accessories collections. The collections’ highlight is the premium Kk Collection, which includes unique and limited edition jewellery and accessories pieces, inspired and supervised by Mrs. Ketty Koutsolioutsos, co-founder of Folli Follie.
Furthermore, the emphasis given to the unique design does not stop at the product itself but extends into all Folli Follie visible associations and image of the company, such as: shop layout, décor, window display, product presentation, furniture, packaging, promotional material and of course integrated communication strategy. In other words, the company’s artistic team in collaboration with the Branding, Marketing and Communications & Digital PR Department strive to create a “Folli Follie world”, which ensures a consistent, characteristic brand image amongst all Folli Follie shops and products, immediately recognizable by the global consumer.