BoohooMAN & Rae Sremmurd
International e-tailer, boohooMAN.com, are excited to announce the forthcoming debut of their autumn 2017 campaign, modelled by rap duo Rae Sremmurd. This marks the brand's fourth stand out collaboration.
The autumn capsule will include a total of 25 pieces, spanning ready-to-wear, footwear, and accessories. Inspired by hip hop culture and urban style, the collection continues to keep with the brand's streetwear aethestic while appealing to a global audience.
Key pieces from the range include an embroidered velour bomber, faux fur overcoat, fan print shirt, graffiti print joggers and MAN logo hoodie. Keeping in line with the brands target market of 16-24 year olds, price points are supoer affordable ranging from £4 - £60!
The American duo, made up of brothers Swae Lee and Slim Jxmmi align perfectly with the brand - their style and confident persona(s) embody everything the brand has to offer. Alongside a social presence of 4.2 million and with hit records Black Beatles, No Type and most recently Swae Lee’s collaboration with French Montana, Unforgettable under their belt, their cultural relevance is stronger than ever.
