10 Corso Como is a marvellous micro-world in a city on the move, a world full of fashion and culture. An individualistic design store distinct in style and concept that curates artistic boutique experiences. One of the first concept stores, it remains the undisputed world icon of new trends and art.
The 10 Corso Como store opened in September 1991 in a converted garage. A collage of cultural and commercial entities from fashion to design, including music, lifestyle, art and photography it marks the beginning of total shopping.
Since the opening, over 250 exhibitions have offered an intense variety of cultures and genres in the worlds of contemporary culture. The gallery has its own publishing company also dedicated to art, photography, fashion and design. The same year the Galleria Carla Sozzani is gradually joined by a garden cafè and a bookshop.
Hidden in the heart of 10 Corso Como is a quiet courtyard behind a discreet façade of gates and gardens, the garden café is surrounded by a conservatory of lush perennial plants and seasonal flowers. When not shopping or visiting 10 Corso Como’s various showcases, one can stop to eat in the café, restaurant and bar. Designed to flow between the inside and the seasonal garden outside, the café offers another aesthetic all-together.
Known for being the place to look for art, photography, music and literature, designers clothes and food, 10 Corso Como is pleased to offer a beautiful place to stay for the night in the heart of Milano. It is called 3Rooms and this intimate hotel project offers to a weary traveller the personal hospitality of 10 Corso Como.
On the interior courtyard of the traditional Milanese-style palazzo which overlooks the tea garden, a balcony with a private entrance for each apartment will give guest entry to their personal retreat: a true home away from home. Private and spacious, each apartment offers a bedroom, a bathroom, a living room and ample space for all personal items.
All suites are of the same dimensions, the unique pieces and the palettes chosen vary from cool to warm, so temperament plays a choice for the guest as well. Entertainment systems by 3Rooms and Internet lines in each suite acknowledge the 21st century but is the “slow breakfast” which is one of the most unique contribution of the 3Rooms.
3Rooms offers each guest a breakfast prepared in the suite, the tea room or weather permitting, in the garden where it is very easy to spend the morning reading the latest international publications.
*All images have been taken exclusively for The London Man Blog at the10 Corso Como store in Milan.